North Carolina Embraces Online Sports Betting: A New Frontier

North Carolina is poised to become the latest state to embrace online sports betting, heralding a new era for sports enthusiasts and gamblers within the state. Starting from March 11, residents have the opportunity to sign up for sports betting accounts, in anticipation of the official launch of online sports betting services just 10 days later.

Online Sports Betting: A New Frontier

With the official start date set for online sports betting in North Carolina, anticipation is building. Eight operators have been granted the go-ahead to welcome new customers, setting the stage for a competitive and dynamic market. The North Carolina Lottery Commission has meticulously vetted these operators, along with their partners, ensuring a regulated and controlled rollout of services.

Notably, each operator has been required to forge a partnership with a local entity — be it a sports franchise, an arena, or a PGA Tour golf course — underscoring a commitment to local collaboration and benefit. This unique requirement has paved the way for intriguing alliances, such as the Cherokee Tribal Casino Gaming Enterprise's partnership with Caesars Sportsbook for online betting. Meanwhile, the Catawba Two Kings Casino, which also aims to offer sports betting, is currently in the process of securing a license and has yet to announce its partnering operator. These developments are particularly significant, as both indigenous groups have already been offering physical sports betting at their casinos, indicating a deepening of their involvement in North Carolina’s sports betting landscape.

Legislation and Implementation

The journey to this point began when Governor Roy Cooper signed the online sports betting bill into law on June 14, 2023. This milestone set the clock ticking for regulators, who were given a year to implement and launch sports betting across the state. Prior to this, sports betting was confined to physical locations, but the new legislation has significantly expanded its availability, although the launch date for brick-and-mortar sportsbooks remains undefined. Nevertheless, eight facilities have been identified as eligible to host these establishments.

The sports betting law introduces an 18% tax on operators' revenues and establishes regulations concerning the types of bets that can be placed, including professional, collegiate, eSports, and Olympic games. This is expected to generate considerable tax revenue for the state, with projections estimating $22.1 million by the fiscal year 2023-2024, and an impressive increase to $100.6 million by the fiscal year 2027-2028. These funds are earmarked for a variety of public services, including $2 million annually for gambling addiction services, $1 million for youth sports equipment, $300,000 annually for each of seven state universities' athletic departments, and $1 million annually for the Outdoor Heritage Advisory Council.

Voices of Approval

Ripley Rand, a key figure in the rollout of sports betting in North Carolina, expressed the significance of this milestone, stating, “The issuance of the initial interactive sports wagering operator licenses is a significant step towards establishing lawful sports betting in North Carolina.” This sentiment underscores the careful and deliberate process that has led to the licensing of operators, ensuring that North Carolinians can engage in sports betting both securely and responsibly. As Rand further notes, the ability for residents to register for mobile accounts ahead of the launch provides a clear indication of the state’s commitment to a controlled and ethical sports betting environment.

Looking Forward

With only 11 days remaining until the kickoff of sports betting in North Carolina, the excitement is palpable. The state’s approach, from requiring local partnerships to its detailed tax revenue allocation plan, signifies a comprehensive strategy aimed at ensuring that sports betting benefits both the community and the state as a whole. As North Carolina embarks on this new venture, it joins a growing list of states recognizing the potential of regulated sports betting to generate revenue, support local entities, and provide a safe and regulated environment for sports enthusiasts to indulge their passion.

In conclusion, the launch of online sports betting in North Carolina marks a pivotal moment in the state’s sporting and economic landscape. With robust regulations in place, strategic partnerships formed, and anticipated financial benefits, the future of sports betting in North Carolina looks promising indeed.