Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in wagering on several games per week. A substantial 76% of respondents place bets at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
In terms of preferred betting events, 57% of bets are placed on Champions League and European tournaments. Meanwhile, 54% of bets target national league season games, 48% focus on national tournaments or friendlies, and 46% are placed on national cup games.
Euro 2024 Betting Trends
A remarkable 84% of bettors plan to wager on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions also play crucial roles, each impacting 47% of bettors.
Marketing Challenges
However, the report highlights some marketing challenges. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Euro 2024 presents an incredible opportunity for operators to build even deeper relationships with both current and new players.